Enjoy the full recording—watch it at the top of this page.
Frontline AI in GTM
SVP of Marketing
Sam Gong
Sam Gong is dedicated to fostering robust customer relationships and amplifying brand impact. As SVP Marketing at WorkSpan, he drives growth through strategic leadership. Previously, at Zuora, Sam led global revenue marketing teams, achieving multimillion-dollar bookings. His expertise spans relationship building, team management, and B2B marketing.
Amit Sinha
President and Co-founder
Across twenty years at SAP and WorkSpan, Amit has designed and launched some of the largest partnership programs running today.
As the president of WorkSpan, he works across cloud providers, GSIs, ISVs, and genAI companies to understand their partner programs, the latest trends, and the direction of the industry. WorkSpan provides the software that drives repeatable, revenue-generating processes for thousands of partnerships.
Jordan Crawford
CEO
Jordan Crawford, CEO of Blueprint. Creator of PQS & PVP frameworks that generated $150K in AI GTM content sales since October. Advisor to Clay.com ($3B valuation) & Tennr.com ($605M). Transforms publicly available data into weapons-grade insights prospects would literally pay to receive. Philosophy: the LIST is the message.
Founder
Nelson Wang
Nelson is a Sales, Marketing & Partnerships executive with 20+ years building high-growth revenue engines. He's scaled partnerships from $0 to $200M+ at Airtable, Miro, Box, VMware, and Cisco. He shares proven frameworks with thousands of subscribers in his newsletter, Partner Principles. His work has been featured in Forbes, Fortune, and Business Insider. He's also an angel investor in 50+ startups.
Rob Moyer
Global Head of Partnerships
Rob brings 15+ years of go-to-market and channel leadership experience, having scaled partnerships at Nextiva, Automation Anywhere, and SYNNEX where he co-founded CloudSolv. At Microsoft, he launched the initial cloud program BPOS and built scalable distribution strategies that drove market expansion. His expertise spans corporate partnerships, channel strategy, and cloud go-to-market execution.
Amit Singh
Global Head of Partner Accelerators
Amit Singh is an AI GTM and partnerships leader at Databricks with 16+ years of experience driving revenue through strategic ecosystems. He’s held sales and partnerships GTM leadership roles at AWS, Microsoft, and Thomson Reuters. Amit is known as a thought leader on generative AI, driving innovative GTM strategies with the ecosystem, and turning complex AI solutions into scalable enterprise growth.
AI Resources for Partner Sales
AI is Here. But the Playbook Isn’t.
WorkSpan AI
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Revenue leaders are now expected to be AI experts–driving productivity and transforming teams, all while still hitting their revenue goals.
Sound familiar? Most AI initiatives fail because they start with tools, not people. Without the right culture and change strategy, even the best tech falls flat.
Learn how to lead your AI mandate with impact.
Sales Partner Advantage
AI trained on your process and partnerships, embedded directly into your sales CRM.
AI Teammates
Partitioned AI for each partner, available 24/7 with insights and actions to guide sales execution.
Workflow Automations
Automate referral sharing, cloud marketplace integration, account mapping, consumption alignment, and more.
Trusted by the world's most valuable partnerships:
Watch the Full Recording
Frontline AI in Go-To-Market:
The Leadership Playbook to Drive AI Adoption for Revenue Leaders
Cannonball GTM
Transform everyday AI tools into a proven framework for launching campaigns that connect and convert.
Partnership Revenue Lab 2.0
Strategic GPT for partnerships with execution tools, job seeker support, and GTM systems.
Partnership Templates
Strategy, recruitment, enablement, GTM, and career templates to build partner programs that drive revenue.
The Partner Advantage
The CRO Playbook for integrating partnership value into your sales flow to drive scalable partner revenue growth.