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About WorkSpan

The partnership ecosystem is evolving faster than ever, with 2025 set to bring game-changing opportunities in AI, cloud marketplaces, partner incentive models, and operational efficiency. The question isn’t whether to adapt to this transformation—but how to take the lead in shaping the future of the industry.

Join us for a dynamic virtual summit designed for forward-thinking partner and alliance leaders like you, where we’ll unpack strategies from industry leaders from leading companies on how to turn partnerships into powerful growth engines.

Ecosystem Business Summit

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Unlocking partner success with insights on AI value webs, cloud marketplaces, and partner incentives for the future.

The Biggest Partnership Opportunities of 2025

Meet Our Previous Speakers

Brought to you by

WorkSpan powers the world’s most valuable co-selling partnerships,

 helping Cloud, GSI, ISV, and GenAI partners close more deals together.

Colleen began her career in consulting, developing channel strategies for clients including Compaq, HP, and Inktomi. She's gone on to build and lead partnerships at Citrix, VMWare, Snowflake and now Google.

She's been honored as one of CRN Magazine’s “Power 100” Women of the Channel for over a decade and named among the top Channel Chiefs for multiple years.

VP Channels and Partner Programs, Google

Colleen Kapase 

What You’ll Learn:

  • AI Value Webs: Explore how AI is reshaping partnership dynamics and creating new revenue streams.

  • Incentive Alignment: Learn how consumption-based models unlock growth and align partner goals.

  • Cloud Marketplaces: Discover how to leverage marketplaces for scalable, efficient partnerships.

  • Operational Excellence: Gain insights into building seamless systems to drive measurable success.

This virtual summit is your blueprint for leading your partner ecosystem in 2025. Learn how to future-proof your strategies, align with customer needs, and capitalize on the trends reshaping partnerships.