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As innovation accelerates, solution architectures and routes to market are becoming increasingly complex.
Today's companies simply cannot innovate quickly enough to meet customer needs without strategic partnerships.
Collaboration is critical in modern business, but our ability to effectively execute sales partnerships has not kept pace with their strategic importance.
Learn how AI & sales partnerships can address the critical need to stay ahead of the pace of AI innovation.
Sales Partner Advantage
AI trained on your process and partnerships, embedded directly into your sales CRM.
AI Teammates
Partitioned AI for each partner, available 24/7 with insights and actions to guide sales execution.
Workflow Automations
Automate referral sharing, cloud marketplace integration, account mapping, consumption alignment, and more.
Trusted by the world's most valuable partnerships:
Watch the 3 Min Event Highlight Video
Ability to Execute
Importance of Collaboration
Enjoy the 3 min highlight video—watch it at the top of this page.
Running Partnerships at the Pace of AI
Chairman and CEO
Steve Lucas
Steve is a multi-time CEO with 27 years of leadership in enterprise software, holding CEO and senior executive roles at Marketo, iCIMS, Adobe, SAP, Salesforce, and BusinessObjects. He led Marketo and iCIMS’ growth, driving multi-billion-dollar acquisitions and investments. As a Type 1 diabetic, he advocates for awareness and serves on multiple philanthropic boards.
Senior Vice President, Ecosystems & Alliances
Nanda Moni
Nanda is a proven business leader with expertise in navigating change and growing businesses across markets. Specializes in enterprise digital transformation and managing multi-million dollar technology partnerships with industry leaders like Microsoft, AWS, Google and IBM. Expert in enterprise sales, IP partnerships, alliance management, and digital go-to-market strategies for cloud, IoT, and security solutions.
CEO
Greg Sarafin
Greg is a thought leader in the partner ecosystem with deep expertise in strategy, enablement, and value creation through alliances. At EY, he led the Alliance Ecosystem, driving growth through joint business relationships. Previously, he held executive roles in financial services technology, co-founded a health payments dot-com, and ran his own software company. He holds a BS in Computer Science and Engineering from the University of Pennsylvania.
Sarafin Advisory
Running Partnerships at the Pace of AI
President and Co-founder
Amit Sinha
Across twenty years at SAP and WorkSpan, Amit has designed and launched some of the largest partnership programs running today.
As the president of WorkSpan, he works across cloud providers, GSIs, ISVs, and genAI companies to understand their partner programs, the latest trends, and the direction of the industry. WorkSpan provides the software that drives repeatable, revenue-generating processes for thousands of partnerships.
CEO and Co-founder
Mayank Bawa
Mayank has always believed in the importance of data, analytics and applications in helping people make better decisions. Prior to founding WorkSpan, he founded Big Data pioneer Aster Data Systems, acquired by Teradata in 2011 where he served as Co-President of Teradata Aster division. He has a PhD in Computer Science from Stanford University and B.Tech from IIT Bombay.