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As innovation accelerates, solution architectures and routes to market are becoming increasingly complex.
Today's companies simply cannot innovate quickly enough to meet customer needs without strategic partnerships.
Collaboration is critical in modern business, but our ability to effectively execute sales partnerships has not kept pace with their strategic importance.
Learn how AI & sales partnerships can address the critical need to stay ahead of the pace of AI innovation.
Sales Partner Advantage
AI trained on your process and partnerships, embedded directly into your sales CRM.
AI Teammates
Partitioned AI for each partner, available 24/7 with insights and actions to guide sales execution.
Workflow Automations
Automate referral sharing, cloud marketplace integration, account mapping, consumption alignment, and more.
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Running Partnerships at the Pace of AI
Chairman and CEO
Steve Lucas
Steve is a multi-time CEO with 27 years of leadership in enterprise software, holding CEO and senior executive roles at Marketo, iCIMS, Adobe, SAP, Salesforce, and BusinessObjects. He led Marketo and iCIMS’ growth, driving multi-billion-dollar acquisitions and investments. As a Type 1 diabetic, he advocates for awareness and serves on multiple philanthropic boards.
CEO
Greg Sarafin
Greg is a thought leader in the partner ecosystem with deep expertise in strategy, enablement, and value creation through alliances. At EY, he led the Alliance Ecosystem, driving growth through joint business relationships. Previously, he held executive roles in financial services technology, co-founded a health payments dot-com, and ran his own software company. He holds a BS in Computer Science and Engineering from the University of Pennsylvania.
Sarafin Advisory