WorkSpan AI
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- Explore how DataStax delivers aligned, repeatable co-sell execution across hyperscalers and is embracing AI as a force multiplier for scale and speed.
- Learn how aligning partner sales, field teams, and cloud providers can drive faster execution and more predictable results even across complex multicloud ecosystems.
- See the future of partner operations in action as Greg Petrossian, DataStax’s Global Microsoft Partnership Lead, demonstrates how WorkSpan AI can align revenue operations, partner teams, and cloud co-sell motions. Using their Microsoft partnership as a real-world lens, this session shows how AI can become a force multiplier for execution, visibility, and growth.
Sales Partner Advantage
AI trained on your process and partnerships, embedded directly into your sales CRM.
AI Teammates
Partitioned AI for each partner, available 24/7 with insights and actions to guide sales execution.
Workflow Automations
Automate referral sharing, cloud marketplace integration, account mapping, consumption alignment, and more.
Trusted by the world's most valuable partnerships:
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What You'll Learn:
Watch the full recording at the top of this page.
Accelerating Cloud Partnerships with AI:
How DataStax Scales Co-Selling Across AWS, Microsoft, and Google
COO
Mala Tejwani
Mala Tejwani is the Chief Operations Officer at DataStax, where she leads data operations across the company, driving growth, optimizing processes, and ensuring cross-functional alignment, including Go-To-Market (GTM). She played a critical role in the acquisition and integration efforts of DataStax into IBM, overseeing the seamless transition of 600 employees and multiple product lines. With over 8 years at Google, she held key roles such as Chief of Staff for Cloud AI, Cloud Program Manager in Product Operations, and HR Business Partner. Prior to her tech career, Mala was a professional dancer with Cirque du Soleil and a choreographer for So You Think You Can Dance. Her unique blend of tech expertise and artistic discipline makes her a dynamic leader in the AI space.
Global Lead, Microsoft Partnerships
Greg Petrossian
Gregory (Greg) Petrossian currently serves as the Global Lead for the Microsoft Partnership at DataStax. Greg specializes across the technology stack including Generative AI, Business Intelligence, Data Warehousing, Process Automation, and Enterprise Application Development specifically in the Microsoft ecosystem of tools and Azure cloud.
Greg’s passion for community runs deep. Over the past seven years, he has led Microsoft-based communities, including the Portland Fabric User Group. Portland Power Platform User Group, and Portland Azure User Group. His dedication to education extends beyond the community. Greg has crafted and taught the Masters-level course “Sales Engineering for Data & AI” at Willamette University, distilling his expertise in consultative sales, solution architecture, and Challenger Sale tactics into a curriculum designed to empower future technologists and leaders.
For partner leaders seeking to future-proof their operations, this session provides a roadmap for how AI can elevate partner strategies.
President and Co-founder
Amit Sinha
Across twenty years at SAP and WorkSpan, Amit has designed and launched some of the largest partnership programs running today.
As the president of WorkSpan, he works across cloud providers, GSIs, ISVs, and genAI companies to understand their partner programs, the latest trends, and the direction of the industry. WorkSpan provides the software that drives repeatable, revenue-generating processes for thousands of partnerships.
CEO and Co-founder
Mayank Bawa
Mayank has always believed in the importance of data, analytics and applications in helping people make better decisions. Prior to founding WorkSpan, he founded Big Data pioneer Aster Data Systems, acquired by Teradata in 2011 where he served as Co-President of Teradata Aster division. He has a PhD in Computer Science from Stanford University and B.Tech from IIT Bombay.
Accelerating Cloud Partnerships with AI:
How DataStax Scales Co-Selling Across AWS, Microsoft, and Google
Managing partnerships across multiple cloud platforms requires precision, coordination, and scale, and the partner team at DataStax are industry leaders in executing effectively across AWS, Microsoft, and Google Cloud at scale.
Join Mala Tejwani, Chief Operating Officer at DataStax, as she shares her perspective on where partner ecosystems are headed, from the growing complexity of multicloud collaboration to the emerging role of AI in driving scale. She’ll reflect on what it takes to operationalize partner strategy across AWS, Microsoft, and Google and how those learnings are now shaping DataStax’s integration into IBM’s broader ecosystem.
Greg Petrossian, Global Lead of Microsoft Partnership at DataStax, will also discuss how their team is bringing together field, partner, and sales teams to drive more coordinated, efficient co-sell execution. He’ll share best practices for aligning teams, workflows for accelerating cloud co-selling outcomes across, and a live demo showcasing how WorkSpan AI can easily remove the friction of leveraging partnerships across your organization.WorkSpan AI is enabling automation, alignment, and visibility across their co-sell execution process.