The partnership ecosystem is evolving rapidly, with next year set to be pivotal for growth. Join top partnership leaders Greg Sarafin (EY) and Karl Fahrbach (SAP) as they explore strategies for protecting and growing revenue in 2025. Topics include how to develop a First Principles Partner Strategy, and opportunities in the AI value web, consumption-aligned partnerships, and cloud marketplaces.

Karl Fahrbach is the Chief Partner Officer for SAP, leading a global ecosystem of over 25,000 partners that collaborate with SAP to deliver cloud ERP and Business AI solutions. Appointed as SAP’s first Chief Partner Officer in 2019, Karl spearheaded the Next-Generation Partnering strategy, a multi-year initiative that positioned SAP’s partner ecosystem as a top strategic priority. This strategy focuses on enhancing the partner experience, fostering innovation, and creating a profitable foundation for partner success.Under Karl's leadership, SAP’s partner ecosystem plays a crucial role in helping customers transform into intelligent, sustainable enterprises. With deep roots in the partner business, Karl joined SAP in 2006 and has held various roles in global business development, partner programs, and services. Before SAP, he worked for Microsoft and Oracle. Karl is also a passionate advocate for Diversity, Equity & Inclusion, serving as Executive Sponsor of the SAP Business Women's Network EMEA and Barcelona chapters. He holds a degree in Business Management and an MBA from ICADE.

• Navigating Industry Shifts in Ecosystems: Explore key trends reshaping partnerships and ecosystems, and how they impact your partnership strategies.
• Strategic Alignment During Annual Planning: Learn how CPOs and partner executives are integrating ecosystem transformations into their annual planning to meet business objectives.
  
• Innovative Multi-Partner Models: Discover how multi-partner approaches are evolving and how to leverage them to achieve strategic growth.
  
• Leadership & Best Practices in Ecosystem Orchestration: Gain actionable insights on effective leadership strategies and best practices for orchestrating successful partnerships in the year ahead.

Across twenty years at SAP and WorkSpan, Amit has designed and launched some of the largest partnership programs running today. As the president of WorkSpan, he works across cloud providers, GSIs, ISVs, and genAI companies to understand their partner programs, the latest trends, and the direction of the industry. WorkSpan provides the software that drives repeatable, revenue-generating processes for thousands of partnerships.

Greg oversees the strategy, enablement and value creation derived from alliances and other types of joint business relationships.Prior to joining EY, he was an executive at a multinational technology company, running one of the top five accounts and then managing the professional services P&L for Banking and Financial Markets in North America. He held leadership positions in financial service technology and digital disruption across industries. He helped found a health payments dot-com and ran his own software development company. Greg earned a BS in Computer Science and Engineering from the University of Pennsylvania.