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- Why PLG on AWS Marketplace should be part of your partner strategy.
- Seller Prime requirements and how to meet them faster.
- The most common adoption blockers and how to best address them.
- AWS best practices to turn Marketplace listings into repeatable customer acquisition engines.
Sales Partner Advantage
AI trained on your process and partnerships, embedded directly into your sales CRM.
AI Teammates
Partitioned AI for each partner, available 24/7 with insights and actions to guide sales execution.
Workflow Automations
Automate referral sharing, cloud marketplace integration, account mapping, consumption alignment, and more.
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What You'll Learn:
Watch the full recording at the top of this page.
Product-Led Growth on AWS Marketplace: What, Why & How
Business Development & Partnerships
Nate Stecz
Nate Stecz is a Senior Manager for Business Development & Partnerships at AWS Marketplace, where he focuses on enabling partners to maximize their success through strategic marketplace programs and product-led growth initiatives. He plays a key role in AWS Marketplace's Seller Prime program and works directly with Third-Party Integrators (3PIs) and SaaS Competency Partners to drive adoption of modern go-to-market strategies. Nate brings deep expertise in marketplace dynamics, partner enablement, and the technical requirements that drive successful PLG implementations on AWS. His experience spans across helping partners navigate everything from foundational technical reviews to advanced marketplace features, making him instrumental in AWS's mission to create seamless, self-service customer experiences that benefit both partners and end customers.
Cloud Marketplace Architect
Richard Jean-Felix
Richard Jean-Felix is a Cloud Marketplace Architect at WorkSpan, where he specializes in helping partners optimize their go-to-market strategies across major cloud marketplaces, with deep expertise in product-led growth implementations on AWS Marketplace. He works closely with AWS partners to navigate the technical complexities of marketplace integrations, from metering API implementations to automated customer journey orchestration. Richard brings extensive experience in cloud marketplace operations, having guided numerous organizations through successful PLG transformations that have resulted in improved customer acquisition rates and reduced sales friction. His technical background combined with strategic marketplace insights makes him a trusted advisor for companies looking to scale their cloud marketplace presence through product-led approaches.
For partner leaders aiming to extend their PLG success, this session reveals how AWS Marketplace can unlock a powerful new revenue channel.
Product-Led Growth on AWS Marketplace:
What, Why & How
Bring Your PLG Strategy to AWS Marketplace and Unlock a New GTM Channel
You’re already winning with product-led growth. But if you’re not running PLG on AWS Marketplace, you’re leaving money, and customers, on the table.
AWS Marketplace rewards partners who deliver frictionless, self-service buying experiences with programs like Seller Prime. Yet many partners are not leveraging PLG yet because of the unfamiliar terrain of metering APIs, free trial conversions, onboarding automation, and compliance.
In this webinar, AWS and WorkSpan showed you the what, why, and how of PLG on AWS Marketplace and how to meet these requirements seamlessly.